Design Better Websites with Good Navigation

The life blood of a website is the constant flow of visitors. One of the primary implications of a well-organized and good website, is to keep those visitors stick to the website. A website is definitely developed for a specific purpose, unless intended for personal use, which is very less. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet businesses, your website certainly aims to provide information about their products or their services and to achieve sales. According to experts most individuals definitely prefer visually captivating and appealing designs, so on and so forth. It is undeniable that this causes no harm, but one must put himself/herself in other people’s shoes, as to understand how a visitor to the website might think, do and react.

1) Navigation

As I said, a web designer has to learn how the way your visitors going to think and react.

Let us think about two types of website designs

In a situation where a website with good navigation ( 2-3 hyper links to target page ), well planned in terms of placement, and design.

On the other hand a website with poor navigation (takes more number of clicks for the visitor to reach his/her target page), hard-to-read navigation fonts and poor placement of the navigation buttons/bar.

In first case a visitor will always want to be able to access his/her target page and there is more chance that visitor will be returning to your website. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page and finds the information he wanted.

In the second case a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor doesn’t make it to the targeted page, or even fails to find the navigation bar. Even when he/she does so, links to the product information are nowhere to be found.

When looking into both the situations, wouldn’t a website with characteristics similar to the first case be more rewarding and would give results?

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