google adsense video units retiring
The Google Adsense has announced that Google will stop pursuing the Google Video units. Google Video units was started in the month of October 2007 but due to not living up to the expectations what Google has expected for, Google is going to “discontinue” the feature by the end of April, 2009. During by end of this month you should remove you Adsense video ad units from your web pages. With this Adsense video ad units feature, publishers were allowed to display YouTube content and ads on pages for a share of the revenue.
This decision was taken by Google after Google Adsense publishers were recently dissatisfied with the performance of Google Adsense video ad units, with respect to earnings generated by these Adsense units. Now a days Google is not allowing any new sign ups for video ad units, and in the end of April,2009 it will be completely discontinued. In an announcement by Google it has recommended that all publisher who are displaying video ad units in their web pages start removing the ad units.
In the announcement regarding retiring of Adsense video units Google has added that this change will not be affecting the availability of other video-related ads options. Video ads may are supposed to appear in your AdSense for content ad units if one has opted to display image ads.
After the discontinuation of Adsense video units by the end of April, any remaining Leader board or Skyscraper video units on your pages will direct users to YouTube.com, while other type of video units will automatically be changed to standard embedded YouTube players. The other types of video Adsense units will be displaying top YouTube videos, but unfortunately those units will not be generating any earning. So start replacing you video ad units at the earliest with other content.
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